We have been search engine specialists since 1995 and our common-sense approach to website optimization has evolved along with changes in the search engine industry. Our development team will apply their unmatched experience and expertise to every phase of your project. We offer service options and flexibility to suit any budget and our fee is entirely all-inclusive. There are no hidden costs. Our yearly fee covers all aspects of our service as listed on our suggested service plans chart. For custom-tailored service packages, quotes are available and are also all-inclusive. To discuss how we can help you, call us at 1-647-346-5380 or email us at info@direct-hits.net.

 

All-Inclusive Pricing Whether your website needs to be re-optimized or you want us to completely re-think your keywords again, we will not charge any additional fees. We do not charge per keyword nor impose any specific limits on the number of keywords used (except to avoid using too many, which is not recommended). Ask about our quarterly payment option. Please note that fees charged by third-party services such as Yahoo Express Directory Submit are not included our prices.   Preliminary Strategic Assessment Every website is different and presents unique needs and opportunities for maximizing its overall presence on search engines. We'll perform a detailed study of your website to determine where improvements need to be made. It is also essential to perform an analysis of your competition to assess how your site is ranking on search engines relative to other sites similiar to yours or in the same market. We will also look at the layout and structure of your website to identify any existing technical hazards to achieving top search engine rankings.   Baseline Search Engine Report As part of our initial analysis, we will perform a baseline search engine ranking report in order to determine how your website is currently performing on search engines. We will examine your site's current standing on all of the major search engines and directories to determine where it is already performing well and where it needs improvement. This helps to refine initial keyword selection as well as to provide important information about your competitors. The data from this baseline report as well as research of identified competitors will be used to refine the keywords, page titles and descriptions as well as creating keyword-rich visible text content.   Keyword Research and Development No keyword generating software can compete with the experience, knowledge and judgement of our development team. To prepare your website for search engines, we will first research and develop the best possible keywords and keyphrases, which will be designed to maximize the targeted search engine traffic from visitors who are searching for exactly what they'll find at your website. We will create custom tailored and highly optimized keywords, strategically designed by us (in consultation with you) specifically for your website and your needs. We'll work with you to hammer out the optimal set. And, unlike some of our competitors, we do not charge per keyword nor impose any keyword limits (except to avoid using too many, which is not recommended).   Implementation of Optimized Code and Content After we have developed the keywords and other optimized content, the next step is to apply the optimized content into your website code. This we do with extreme care not to disrupt the functioning or appearance of your site in any way. Once we have completed the optimizations to your website it is quite simple to apply the updated document to your website and our team will assist you in this. Alternately, we can apply the optimizations to your site for you or, if you prefer, we can liaise directly with your web administrator to get the optimizations uploaded. We will then verify that everything is in place correctly and that the site is ready to be indexed by search engines.   Manual Submission to All Major Search Engines We will manually submit your website to every single one of the web's major search engines to ensure that your site is added perfectly where it will matter most. For the most part, re-submitting a site to search engines is neither necessary nor recommended, but we will under some circumstances re-submit your site, but only if and when it is beneficial to do so. Usually, however, once a website has been sucessfully visited and indexed by a search engine it will continue to be re-visited according the search engine's own schedule.   Submission to Yahoo and Other Paid Directories Although Google continues to dominate "organic" searches, Yahoo remains one of the most important sources of traffic on the web. Getting listed in the Yahoo directory is therefore very important and we will ensure that your site is submitted to the best possible category in their directory and with the best possible description. It's important to submit an effective description, one which makes use of your primary keywords and that will be inviting and stand out from other listings. Please note that while we include the optimized submission to Yahoo and other major directories as part of our service, Yahoo charges a processing fee of $299, which is not included in our price.   Ongoing Maintenance of Attained Rankings You will see initial benefits on the major search engines within the first month, but most gains will be seen during month two. By month three we should be well underway and that is a good opportunity to see how things are going and make any revisions to the optimizations that may be necessary to keep improving the website's rankings on search engines. These and any other optimization updates, including periodic updates to keep current with changes in search engine technology, are included in our yearly fee. Good search engine rankings need to be maintained. We will constantly monitor your site's standing on search engines and take any steps that are required to ensure that listings do not slide.   Optimization Updates as Required To keep your website's search engine rankings the best they can be, periodic updates to its optimizations are necessary in order to reflect current trends in search engine algorithms. Sometimes optimization updates may also be required if the design or content of your website changes. In either case, any updates that we perform are included at no additional cost.   Comprehensive Monthly Search Engine Reports Emailed to you every month, our detailed reports will clearly show how well your site is ranking on all of the major search engines, allowing you to see the benefits of our promotion and compare improvement month-to-month.   Search Engine Consultation and Marketing Advice The world of search engines is constantly changing and keeping up with it all can be more than a little confusing. We are always available to you to help you make sense of it all and help you make the right decisions in your search engine marketing strategies.   Pay-Per-Click (PPC) Optimization and Management Pay-Per-Click (PPC) listings on Overture and Google AdWords can be an important part of any complete search engine marketing campaign, but if your listings are not properly optimized the costs can quickly spiral out of control. We can help you make the most of your pay-per-click listings and maximize the return on your marketing investment.   Link-Building Having high-quality inbound links to your website has become increasingly important for attaining high rankings on search engines, most especially Google. We can help by establishing links to your website which will improve its link popularity and boost rankings.   Copywriting and Optimization of Website Text Along with having quality inbound links pointing to your website, search engines are placing increased emphasis on the importance of quality content and text. We can help with this by creating or optimizing your website's text copy so that it is as relevant as possible so that it is as search engine friendly as possible from top to bottom.   In-Depth Analysis of Website Structure and Marketability Ideally, a website should be designed and structured in such a way that it will be search engine friendly in its entirety. It should also make the most of every human visitor it receives by being easy to understand and navigate. We will conduct a study of your entire website's content, evaluating its overall structure, layout and marketability. This kind of "holistic" site optimization (instead of just working with the top-level home/main page) will result in a website that will be tailored to perform on search engines and to make the most of the search engine traffic it receives.   Customer Support Our support staff are always available to you and you may contact us in any way that you prefer - by telephone, email or live chat.

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