Increase Website Hits & Targeted Traffic

Your website can be the best and most cost-effective way to promote your product or service, but for your website to work for you it needs to be seen by its target audience.

There are three sources of website visitor traffic; organic search engine listings, pay-per-click (PPC) and sponsored listings, and direct traffic from referring sites and returning visitors.

Every website receives visitor traffic in varying proportions from these three sources. If your website relies on pay-per-click listings for most of its traffic, your clickthrough charges could be reduced by improving organic search engine rankings.

Organic Search Engine Listings

• Appear in the main area of the search engine results page.
• Generate ongoing free traffic with no clickthrough charges.
• Where they appear cannot be directly controlled.
• Require thorough, proper and ethical optimization of on-site page elements to improve search engine suitability.
• Are influenced by off-site factors, including number and quality of inbound links from other websites.

Pay-Per-Click & Sponsored Listings

• Usually appear above and beside the main search engine results.
• Require you to bid for high rankings and every clickthrough to your site is charged.
• How, where and even when your listings appear can be directly controlled.
• Can generate immediate traffic from search engines, within minutes of activating.
• Require careful monitoring and a sound strategy to avoid inefficiency and spiraling clickthrough costs.

Direct Traffic

• Comes from people recommending your site either by word of mouth or through online networking services.
• Generates free traffic with no associated clickthrough charges.
• Requires that your site be full of useful and frequently updated content to attract visitors and acclaim.
• Can be increased by establishing links from other closely related websites, which will also improve organic search engine rankings.

Putting it All Together to Increase Website Traffic

Every website receives visitor traffic from the three possible sources in different proportions. Some sites will rely on paid/sponsored listings for much of their traffic, while others receive their visits primarily through natural, unpaid search engine listings while also getting direct traffic via referrals or recommendations from someone who has already been to their site. The secret to maximizing your website's visitor traffic is to make the most of all three traffic vectors.